Mixue Ice City is planning to build the "Snow King Park" in its hometown in Henan.

On February 27, it was learned from sources close to Mixue that the first “Snow King Indoor Park” project of Mixue Ice City is located at the group’s headquarters in Zhengzhou, Henan, and that various tasks are steadily progressing. According to reports, the park is centered around the Snow King IP, creating a sweet and fantastical Snow King world. It plans multiple indoor themed experience zones, deeply integrating the global headquarters of Mixue Ice City, the global flagship store, and the theme park into a three-in-one experience system of “play + shopping + experience.” Recently, the mobilization and deployment meeting for a good start to the new year in Zhengzhou City clearly proposed to list the construction of the Mixue Ice City Snow King urban theme park as a key supported project. In addition, according to recruitment information from BOSS Zhipin, Mixue Ice City is hiring personnel for theme park-related positions, such as the product coordination position for park peripheral products, with a salary range of 11K to 20K per month, requiring over 5 years of work experience. Job responsibilities include leading the creative planning for park IP products and completing the market implementation of IP derivatives. (Dahe Finance)