Focus on Special Groups, Ping An Health Insurance Innovates Across Multiple Regions to Safeguard Financial Consumer Rights

To improve the financial literacy of the general public and safeguard the legitimate rights and interests of financial consumers, Ping An Health Insurance is launching the 2026 “3.15” Financial Consumer Rights Protection Education and Promotion Campaign under the theme “Clear and Honest Financial Networks, Protecting Peace of Mind Consumption.” The campaign focuses on vulnerable groups such as the elderly and military personnel, as well as new employment groups like “Two Agencies and Two Members” (truck drivers, ride-hailing drivers, delivery workers, and couriers). It combines online and offline efforts, innovates educational methods, and helps create a clean and orderly financial market environment.

Headquarters of Ping An Health Insurance actively coordinates with branch offices across the country, tailoring diverse educational activities to local conditions. Through doctor free clinics, intangible cultural heritage preservation, robot interactions, immersive maze challenges, and other innovative formats, the campaign delivers financial consumer rights protection knowledge to communities, commercial districts, office buildings, and elderly care institutions, effectively enhancing consumers’ risk awareness.

Enrich Content, Upgrade Services

Enhance Financial Literacy for Special Groups

Since the campaign’s launch, Ping An Health Insurance has produced easy-to-understand risk warning content such as comics and short videos, revealing common online financial marketing scams like unlicensed lead generation, concealment of risks, high-yield promises, and impersonation of regulatory authorities. These materials guide consumers to accurately understand financial product attributes.

To deepen educational effects, Ping An Health Insurance has created warning series including long infographics, animated videos, and sand art videos addressing financial chaos such as illegal “black and gray” industries, online lending chaos, and sales misguidance. It also produces microfilms featuring real people to educate consumers about financial knowledge, using plot twists to attract attention and improve risk prevention awareness.

For vulnerable groups like the elderly, foreigners, and military personnel, Ping An Health Insurance has optimized education and promotional zones at nationwide branches, providing large-print and multilingual materials in English, French, Korean, Japanese, and more. Additionally, special care zones have been expanded with features like one-touch call buttons for inquiries and complaints, ensuring smoother communication channels. These zones are equipped with reading glasses, magnifiers, AI translation glasses, translation pens, bilingual claim forms, and English complaint process flowcharts, bridging the digital divide for the elderly and making financial services more warm and accessible, thereby increasing public understanding and trust.

Tailored Approaches, Multiple Efforts

Innovative Methods to Convey Financial Power

A highlight of this campaign is the integration of live actors with artificial intelligence experiences. Branches in Henan, Suzhou, and Zhejiang have visited large office buildings, commercial districts, elderly care homes, parks, and squares to launch series activities such as “Robot Explains Consumer Protection, Guarding Digital Finance,” “3.15 Opening Ceremony,” and “Ping An ‘AI’ Market, Zero-Distance Consumer Protection.” Using robots similar to those in the Spring Festival Gala for AI Q&A and interactive performances, they turn abstract financial security concepts into engaging experiences that consumers enjoy.

Branches in Sichuan, Hebei, and Guangdong have deeply explored local intangible cultural heritage resources to innovate financial education methods. For example, Sichuan branch visited a century-old tea house in Pengzhen, Chengdu, using the traditional “Tea House Chanting” folk custom to hold the “Tea House Talks Finance, AI Protects Silver Age” event, focusing on educating elderly consumers about financial risk prevention. Shijiazhuang branch engaged with the Zhengding commercial district, leveraging the nationally recognized intangible cultural heritage of Gaocun palace lanterns to host the theme “Lighting Heritage Lanterns, Protecting Wealth Security.” Dongguan branch combined intangible cultural heritage imprinting techniques with financial education at Wanjing Community Kangyuan Center, hosting “Heritage Imprints Warmth, Financial Consumer Protection for Livelihood,” using traditional crafts to bridge consumers and financial knowledge.

Branches in Beijing and Jiangsu visited Haidian District’s Dongsheng Science Park and Dayoujing Commercial District, offering free health checks and professional consultations, effectively integrating health insurance services with financial literacy promotion and expanding outreach. Chongqing branch utilized television media to run the “Insurance Talk” column, presenting the full process of health services from the consumer’s perspective and visually demonstrating insurance coverage responsibilities, extending consumer rights education to a broader society.

Folk Customs and Interactive Games

Educational Entertainment to Protect Consumer Rights

Different regions have tailored their scene and format innovations. Shanghai branch visited Tianleju Community in Chuansha New Town, Pudong New District, with lion dance performances, launching “Auspicious Lions Offer Clever Tips, Consumer Protection Knowledge Ensures Safety,” combining traditional folk customs with modern anti-fraud education and engaging elderly community members with anti-fraud slogans. Hubei branch incorporated visual arts into financial education, hosting the “East Lake Night · 3.15 Financial Consumer Rights Protection Promotion” event along the East Lake Greenway in Wuhan Wuchang District. They introduced a novel night cycling challenge with blind box puzzles, integrating financial knowledge into cycling and gaming fun.

Notably, immersive gamified experiences include Shenzhen branch’s collaboration with SF Express and Dingdang Kuaiyao couriers at Shenzhen Central Book City, launching the “Case of Financial Risks, Smart Maze of Safety” activity. Participants navigate immersive case mazes to learn risk identification methods through real-life scenarios. Liaoning branch held an NPC role-playing immersive experience at Fangyuan Building in Shenyang, enhancing consumer engagement and immersion.

Moving forward, Ping An Health Insurance will continue to uphold a people-centered approach, focusing on resolving public concerns, benefiting livelihoods, and warming hearts. It will build a long-term mechanism for financial education and promotion, further improve consumers’ financial literacy, protect their rights, and create a professional one-stop health management service experience. This aims to better meet the diverse needs of the people and safeguard their safety and health.