Miaokelando's revenue in 2025 increased by 16.3% to 5.632 billion yuan, with cheese nut crisps tailored for key channels such as Sam's Club and bulk snack distributors.

Recently, Mengniu Blue River released its 2025 financial report. The report disclosed that the company’s annual revenue was 5.632 billion yuan, an increase of 16.3% year-on-year; net profit attributable to shareholders was 118 million yuan, up 4.29%; and net profit after non-recurring gains and losses attributable to shareholders was 158 million yuan, a rise of 235.9%. Additionally, according to operational data announcements, last year’s revenue from cheese, trading, and liquid milk was 4.615 billion, 623 million, and 365 million yuan, respectively.

Image source: Company announcement screenshot

The announcement states that in the consumer-ready nutritional cheese segment, the company focuses on precise target group deployment and continuous product matrix optimization. It has launched products such as Qixuan cheese sticks, growth probiotic milk, postbiotic growth cheese cups, and Jiejie high-liquid cheese calcium for children’s nutrition; for adult leisure, it has introduced star products like cheese triangles and cloud cheese cups, along with new cheese snacks such as cheese nuts and cheese balls. The company is also strategically expanding into key channels like Sam’s Club and snack wholesalers, further broadening consumption scenarios.

For household dining table cheese, the company continues to strengthen its product categories and technological advantages. Mozzarella cheese, cheese slices, and domestically produced mild-flavored butter are steadily increasing in volume to meet household needs.

During the reporting period, the B2B catering industrial cheese sector continued to make breakthroughs with notable results. Leveraging the full-category advantages of Aiji Chenxi professional dairy products and Mengniu Blue River’s professional cheese—forming the “two oils and one cheese” model—the company focuses on five core customer groups: Western cuisine, baking, tea and coffee, industrial, and Chinese cuisine, providing one-stop cheese solutions for B2B clients.

Among these, the launch of domestically produced original mozzarella cheese is of milestone significance—filling the gap in the high-end domestic original mozzarella market, breaking the reliance on imported core categories, and becoming a key driver for the industry’s move toward original production and high-quality upgrades. It also sets a benchmark for large-scale production of original cheese in the industry.

A personnel change announcement released on the same day states that, upon nomination by the company’s General Manager, Kuai Yulong, and approval by the Nomination and Audit Committees, and after review at the 21st meeting of the 12th Board of Directors, Li Jun has been appointed as the company’s Vice President and Chief Financial Officer.

Li Jun, born in 1978, is a Chinese national with no permanent residence abroad, holding a graduate degree. He joined the company in February 2026 as head of the Financial Management Center. He previously served as Financial Director of the Cold Chain Business Unit at Inner Mongolia Mengniu Dairy (Group) Co., Ltd.

(Company announcement)

(Edited by: Lin Chen)

Keywords: Mengniu Blue River