Luzhou Laojiao Announces "14th Five-Year Plan" Digital and Intelligent Achievements: Core Product Bottles Opened Surpass 110 Million

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On March 22, in Luzhou, the city of wine, Luzhou Laojiao held the 2025–2026 Dealer Recognition and Marketing Conference.

According to a reporter from “Daily Economic News · Will Enter Wine” on-site, over 1,500 dealers participated in this annual event, jointly exploring the resilience and core competitiveness of the liquor industry through deep adjustments.

At the scene, Lin Feng, Deputy Secretary of the Party Committee and General Manager of Luzhou Laojiao Co., Ltd., revealed the company’s “14th Five-Year Plan” achievements in digital intelligence.

Data shows that during the “14th Five-Year Plan,” Luzhou Laojiao’s five-core product lines exceeded 50 million boxes in total deployment, with key single products opening over 110 million bottles; a pyramid membership system, private domain operation model, and six-dimensional rights ecosystem were established, with the overall membership scale surpassing 50 million.

Lin Feng stated, “We adhere to the concept of ‘consumer-centered,’ with ‘five cores in one’ as the main support, activating full-chain data feedback from production lines to dining tables through QR code actions. This truly achieves a consumer-centric digital intelligence operation transformation.”

Daily Economic News

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