Focus on Special Groups, Ping An Health Insurance Innovates Across Multiple Regions to Safeguard Financial Consumer Rights

To improve the financial literacy of the general public and safeguard the legitimate rights and interests of financial consumers, Ping An Health Insurance is launching the 2026 “3.15” Financial Consumer Rights Protection Education and Promotion Campaign under the theme “Clear and Honest Financial Networks, Protecting Peace of Mind Consumption.” The campaign focuses on vulnerable groups such as the elderly and military personnel, as well as new employment groups like “Two Agencies and Two Members” (truck drivers, ride-hailing drivers, delivery workers, and couriers). It combines online and offline efforts, innovates educational methods, and helps create a clean and orderly financial market environment.

Headquarters of Ping An Health Insurance actively coordinates with branch offices across the country, tailoring diverse educational activities to local conditions. Through innovative formats such as free medical consultations, intangible cultural heritage preservation, robot interactions, and immersive maze challenges, the campaign delivers financial consumer rights protection knowledge to communities, commercial districts, office buildings, and elderly care institutions, effectively enhancing consumers’ risk awareness.

Enrich Content, Upgrade Services

Enhance Financial Literacy for Special Groups

Since the campaign’s launch, Ping An Health Insurance has produced easy-to-understand risk warning content such as comics and short videos, revealing common online financial marketing scams like unlicensed lead generation, concealment of risks, high-yield promises, and misuse of regulatory authority. These materials guide consumers to accurately understand financial product attributes.

To deepen educational impact, Ping An Health Insurance has created warning series including long infographics, animated videos, and sand art videos addressing financial chaos such as illegal “black and gray” industries, online lending chaos, and sales misguidance. It also produces microfilms featuring real people to promote financial knowledge among consumers, using plot twists to attract attention and improve risk prevention awareness.

For vulnerable groups like the elderly, foreigners, and military personnel, Ping An Health Insurance has optimized education and promotional zones at nationwide branches, providing large-print and multilingual materials in English, French, Korean, and Japanese. Additionally, special care zones have been set up with one-touch call buttons for easier access to consultation and complaint hotlines. These zones are equipped with reading glasses, magnifiers, AI translation glasses, translation pens, bilingual claim forms, and English complaint process charts, bridging the digital divide for seniors and making financial services more warm and accessible, thereby increasing public understanding and trust in financial services and fulfilling the goal of serving the people.

Tailored Approaches, Multiple Efforts

Innovative Methods to Convey Financial Power

A highlight of this campaign is the organic combination of live-action performances and AI experiences. Branch offices in Henan, Suzhou, and Zhejiang have visited large office buildings, commercial districts, elderly care homes, parks, and squares to launch series activities such as “Robot Explains Consumer Protection, Guarding Digital Finance,” “3.15 Opening Ceremony,” and “Ping An ‘AI’ Market—Zero Distance Consumer Protection.” Using robots similar to those in the Spring Festival Gala for AI Q&A and interactive performances, they turn abstract financial security concepts into engaging experiences that consumers enjoy.

Branches in Sichuan, Hebei, and Guangdong have deeply explored local intangible cultural heritage resources to innovate financial education. For example, Sichuan branch visited a century-old tea house in Pengzhen, Chengdu, using the traditional tea house setting to hold “Talking Finance in the Tea House—AI Smart Protection for Silver Age” activities, focusing on educating elderly consumers about financial risk prevention. Shijiazhuang branch engaged with the Guo Cheng lanterns, a nationally recognized intangible cultural heritage, to host “Lighting Up Heritage Lanterns, Protecting Wealth Safety” themed events. Dongguan branch combined intangible heritage imprinting techniques with financial education at Wanjing Community Kangyuan Center, hosting “Heritage Imprint for Warmth, Financial Consumer Protection for Livelihood” activities, using traditional crafts to bridge the gap between consumers and financial knowledge.

Branches in Beijing and Jiangsu have visited Haidian District’s Dongsheng Science Park and Dayoujing Commercial District, providing free health checks and professional consultations, effectively integrating health insurance services with financial literacy promotion and expanding the campaign’s reach. Chongqing branch utilized television media to run a “Insurance Talk” column, presenting the full process of health services from the consumer’s perspective and visually demonstrating insurance coverage responsibilities, extending consumer rights education to a broader society.

Folk Customs Integration and Interactive Games

Educational Entertainment to Protect Consumer Rights

Different regions have tailored their scene and format innovations. Shanghai branch visited Tianleju Community in Chuansha New Town, Pudong New District, performing lion dances to kick off the “Lucky Lions Offer Tips, Consumer Protection Knowledge Ensures Safety” event, integrating traditional folk customs with modern anti-fraud education and engaging elderly community members with anti-fraud slogans. Hubei branch incorporated visual arts into financial education, hosting the “East Lake Night—315 Financial Consumer Rights Promotion” event along the East Lake Greenway in Wuhan Wuchang District. They introduced a novel night cycling challenge with mystery boxes, blending financial knowledge into cycling and gaming fun.

Notably, immersive gamified experiences are also part of the campaign. Shenzhen branch partnered with SF Express and Dingdang Kuaiyao couriers to organize on-site check-ins, launching “Case-based Financial Risks, Smart Maze of Safety” activities. Through immersive maze challenges based on real cases, consumers learn to identify financial risks in a hands-on environment. Liaoning branch held an NPC role-playing immersive experience at Fangyuan Building in Shenyang, enhancing participant engagement and immersion.

Moving forward, Ping An Health Insurance will continue to uphold a people-centered approach, focusing on resolving public concerns, benefiting livelihoods, and warming hearts. It will persist in establishing long-term mechanisms for financial education and promotion, further improving consumers’ financial literacy, safeguarding their rights, and providing professional one-stop health management services to better meet the diverse needs of the people, ensuring their safety and health.