Financial Consumer Protection Benefiting People's Livelihood: Nanjing Bank Conveys "Financial Warmth" with Care and Dedication

Reprinted from: Yangtze Evening News

The work of protecting financial consumers’ rights and interests concerns the “pocketbooks” of thousands of households and is an important reflection of financial institutions’ commitment to their original mission. During the “3.15” period, Nanjing Bank’s Nanjing Branch actively practices the political and people-oriented nature of financial work, organizing its branches to go deep into communities and stay close to the people. They carried out a series of activities to promote financial knowledge and visit and comfort vulnerable groups, taking concrete actions to safeguard citizens’ property safety, convey warmth and responsibility from financial institutions, and write a vivid chapter of “finance serving the people” with sincerity and care.

Staff members enter communities to promote financial knowledge

Financial knowledge into communities to build a “firewall” for consumer protection

Recently, Nanjing Bank and the Huijie Street Branch visited Fujian Road Community to carry out a financial knowledge promotion activity themed “Protect Your Wallet, Financial Services with Me.” At the event, branch staff carefully arranged a promotional consultation desk, distributed financial knowledge manuals, and explained face-to-face and answered questions one-on-one, providing comprehensive financial education to community residents. The content was closely related to residents’ daily lives, covering topics such as preventing telecom and online scams, identifying illegal fundraising traps, protecting personal financial information, and establishing rational investment concepts. Considering the large number of elderly residents in the community, staff focused on analyzing common scams targeting seniors, such as health product frauds, reverse mortgage scams, and impersonation of law enforcement or judicial officials, and guided elderly residents on how to use mobile banking basic functions and safety precautions, effectively improving their risk awareness. “I used to be easily fooled by high-yield investment schemes, but now I understand that risk comes first, and I no longer click on unfamiliar links casually.” Community residents praised after listening to the explanations.

Meanwhile, Nanjing Bank’s Beixiang Road Branch in Nanjing visited Xiaoshi New Village Community and also held a lively financial knowledge presentation. To make financial knowledge more relatable and memorable, the event included fun quiz interactions, with residents actively participating and competing to answer questions. Those who answered correctly received small gifts prepared by the branch, creating a relaxed and joyful atmosphere. The branch also set up a one-on-one financial consultation desk at the event site, patiently and carefully answering residents’ questions about savings, wealth management, and personal financial services, and providing personalized, professional financial advice based on different family needs.

Visits and慰问 to warm people’s hearts, building a “heart-to-heart” bridge between Party and community

Financial consumer protection is not only about knowledge dissemination but also about heartfelt service for people’s livelihood. Recently, the Party Committee of Nanjing Bank’s Zitong Center Branch coordinated and organized its branches to carry out a series of visits and慰问 to assist vulnerable groups, warming hearts and alleviating worries with genuine care.

The Yeyan Road Branch Party Committee worked with the Qixia District Audit Bureau Party Committee to visit Runkangyuan Community,慰问 nine struggling families, carefully understanding their living conditions and needs, and delivering慰问 supplies and heartfelt care, effectively building a “heart-to-heart” bridge between government, enterprises, and the people. The Xingang Branch Party Committee collaborated with the Bagua Island Street General Party Branch to carry out the theme party day activity “Warm Winter, Care and Love,” engaging in in-depth discussions on supporting特色农业金融, optimizing residents’ savings services, and implementing场景金融. They also慰问困难家庭 in the street, listened to stories of old Party members’ original intentions, inherited red spirit, and achieved organic integration of Party building, business development, and民生服务. The Dingjiazhuang Branch Party Committee worked with the Ruifengyuan Community Party Committee and Jingheyuan Community Party Committee to carry out the “Silver Age Warm Heart, Party and Community Bond” co-construction activities,慰问20困难家庭 and困难党员, transmitting organizational warmth and actively exploring new paths and models for financial services to empower community governance.

These series of visits and慰问 activities are a vivid practice of Nanjing Bank’s Nanjing Branch adhering to Party leadership and benefiting the people through finance, demonstrating the responsibility and commitment of financial institutions. The activities not only delivered tangible warmth to vulnerable groups but also further deepened cooperation among government, banks, and society, making financial services more warm and closer to the people.

Practicing inclusive finance with responsibility, transmitting a “new warmth” in consumer protection

Financial consumer protection is a systematic project that requires persistent effort over time. From promoting financial knowledge to risk prevention, from visits and慰问 to Party building, Nanjing Bank’s Nanjing Branch has extended the reach of financial services into community corners through concrete actions, implementing the original intention of serving the people in every detail.

The secretary of the Fujian Road Community Party Committee highly praised the branch’s公益宣传 activities, believing that such activities lay a solid foundation for enriching residents’ financial knowledge and building a harmonious and safe community. The head of Nanjing Bank’s Beixiang Road Branch stated that they will continue to fulfill their responsibility of inclusive finance, normalize, institutionalize, and diversify financial knowledge promotion activities, and provide more considerate, safer, and more convenient financial services to community residents with heartfelt care.

Next, Nanjing Bank’s Nanjing Branch will continue to lead with Party building, deepen the “Xin Walk into” community service brand, promote the normalization, long-term development, and branding of financial knowledge dissemination, extend service reach, and transmit financial warmth. They aim to safeguard residents’ property safety with higher quality and more attentive financial services, continuously contributing to building a safe, healthy, and harmonious community financial environment.

Proofread by Tao Shanggong