Moutai Group: By 2026, it will be guided by the demand of the consumer market and will effectively promote the market-oriented transformation of Moutai's international marketing system.

2026-03-18 08:21:37

People’s Financial News, March 17 — On March 16, the Guizhou Moutai 2026 International Channel Partners Conference was held in Guiyang. Chen Hua, Party Secretary and Chairman of Moutai Group, emphasized that the focus of international market work in 2026 is to maintain synchronized development of both domestic and international markets, centered on consumers and guided by C-end market demand. The goal is to effectively promote the market-oriented transformation of Moutai’s international marketing system, implement targeted strategies, and make solid progress to achieve new results in Moutai’s international market marketing efforts.

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