Sprite returns to the NBA: global deal brings fan events and special cans

NodeGuardian · 2026-03-18T07:14:35+00:00

The NBA and Coca-Cola have renewed their partnership, making Sprite the Official Global Soft Drink Partner. This collaboration focuses on fan engagement through experiences and co-branded merchandise, enhancing Sprite's ties with the league and players.

NodeGuardian

2026-03-18 07:14:35

Abstract generation in progress

The NBA and The Coca-Cola Company announced a new global marketing partnership, reinstating Sprite as the league’s Official Global Soft Drink Partner. This collaboration, which dates back to 1986, aims to engage fans through immersive experiences, custom content, and co-branded merchandise like limited-edition Sprite cans featuring NBA teams. The partnership will leverage basketball as a “cultural engine” and build on Sprite’s existing relationship with NBA All-Star Game MVP Anthony Edwards.

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