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"3·15 Gala" Exposes Complete List! Multiple Regions Issue Overnight Notices......
On the evening of March 15, the 36th “3.15” Gala broadcasted by China Central Radio and Television. Subsequently, multiple topics trended on hot searches, sparking widespread online discussion.
This year’s “3.15” Gala focused on the theme “Trustworthy Consumption, Quality Life,” highlighting illegal activities that infringe on consumer rights in areas such as food safety, public safety, financial security, and advertising markets.
The full list of exposés from the “3.15” Gala is as follows:
Involved companies: Shufuxiang, Mingyang Food, Zengqiao Food, Jinshan Pharmaceuticals, Yifeng Electronic Materials
At the chicken claw processing site, reporters observed that the fermentation, trimming, and selection areas were filled with foul odors, with a nauseating fishy smell. The production environment was filthy: stagnant, murky water accumulated on the floors, plastic baskets were haphazardly piled, and machinery surfaces were covered in grime and grease. In this workshop, large quantities of chicken claws were directly piled on damp, dirty floors, with cleaning tools like brooms and shovels casually placed on top. Even when workers stepped on the claws, they simply picked them up and returned them to the processing bins, completely ignoring food hygiene and safety.
As the investigation deepened, a key piece of information was uncovered—despite the dirty environment, the final chicken claws appeared white and appealing because the factory used a crucial “bleaching” process. Workers admitted, “It’s bleached with hydrogen peroxide.” Hydrogen peroxide, known scientifically as peroxide, is a strong oxidizer and disinfectant often used for sterilization. According to national regulations, hydrogen peroxide must not be used in chicken claw processing, as it destroys nutrients like proteins. Long-term consumption of foods soaked in it can cause damage to oral mucosa, liver and kidney functions, and other health hazards. Excessive intake can even be life-threatening.
Workers told reporters they never eat chicken claws soaked in hydrogen peroxide and advised others not to either, as the toxicity of directly using it on chicken claws is well known among workers. Investigations revealed that multiple food companies were using hydrogen peroxide to soak chicken claws.
Involved companies: Haolin (Tianjin) Biotechnology Co., Ltd., Yuan Chuang Genetics Technology Co., Ltd., Jiebo Saier Biotechnology Co., Ltd.
“Exosomes have been really popular in recent years, especially in anti-aging circles,” a recent product description in the medical aesthetic market states.
Through multiple medical publications and industry insiders, reporters learned that the “miraculous” substance called “exosomes” promoted by influencers is actually a bioactive substance secreted during stem cell cultivation. However, its mechanisms, clinical testing, and other medical procedures are not yet clearly established in the medical or academic fields, remaining mostly in research and theoretical stages.
Despite false certifications, illegal additives, and illegal sales, the “exosome” market is far from orderly. Some companies engage in false advertising, claiming their products can beautify, anti-age, and even treat various diseases.
These so-called “exosomes”—which lack national approval, clinical trial data, or efficacy evidence—are packaged as “panacea” miracle drugs. Some are even injected into patients under false pretenses, with profits being substantial. One company executive revealed, “The first time, we used 150 billion particles; the second, 200 billion; the third, 250 billion. Gradually, we used a total of 600 billion particles, charging 60,000 yuan.”
Meanwhile, many consumers have complained online about “exosome anti-aging” treatments: “I only had exosomes, and my whole face got infected, with severe acne,” “I got the injection and had an allergic reaction, my face was ruined for three months,” “It was almost useless, just a scam.”
Involved companies: Dejiruì, Yingruike
Posing as franchisees, reporters visited the headquarters of “Anlishen Youth Physical Height Increase.” The person in charge admitted, “Kids are supposed to grow anyway, right? Even if they don’t come to us, they’ll still grow. We just don’t tell parents that.”
Investigations found that some physical height-increasing clinics not only defraud teenagers but also claim they can increase height in adults with closed growth plates. The head of Dejiruì’s youth height-increase center explained, “For adults, it’s just about straightening the bones, not making new ones grow. Trying to open closed growth plates in adults is impossible—it’s all a scam.”
When asked about the scientific basis and medical support for their height-increasing methods, the person in charge said he had no medical data or clinical validation reports and was simply in it to make money. “It’s just a business with a height-increasing gimmick. Whether there’s scientific backing or not, we make money—it’s highly profitable.”
Different tactics are used for different groups, exploiting people’s anxiety about height to set up consumer scams. As the investigation concluded, such stores continue to expand. For example, Dejiruì has over 70 stores across more than ten provinces; Anlishen has over 60 stores; Yingruike has more than 30 franchise locations. These businesses promote false claims of “high-tech” and “patented technology,” deceiving consumers and profiting immensely.
Involved companies: Dahong International, Shengwei Cultural Media Co., Ltd.
The Gala’s undercover reporters found that “online video production companies” are key players in the private domain marketing industry. These companies purchase products from pharmaceutical or health supplement firms at low prices, then produce health lectures and other videos to sell to private marketing firms. These firms guide consumers to private social media platforms, where they watch courses and are targeted with product promotions.
The drugs and health supplements featured in these videos are purchased at very low costs but are sold at very high prices—some products are exaggerated or misrepresented, sold at nearly five times their market value.
Each scam video targeting elderly consumers is backed by a professional planning company that customizes “scam scripts” for the producers.
Ding Yuqiu, a “Chinese Medical Association Ophthalmology Expert” featured in these videos, admitted that to produce such videos, one must first have a medical license, and to speak convincingly, money can buy titles.
Involved companies: Hei Qishi Tribe, Hello Bike, E-bike Brother
“Speeds can reach 40 to 50, even 60 km/h.” Recently, many livestreamers on major platforms enthusiastically promoted their rental electric bikes. Several openly violated national regulations, claiming their products exceeded standards and were extremely fast. A test ride at a rental shop revealed speeds up to 80 km/h.
Investigations found that not only individual rental shops but also some well-known chains violate national standards. Hello Bike staff said their bikes can reach 75 km/h.
Using franchise contacts, reporter M. spoke with Mr. Mi, the provincial recruitment manager for Hello Bike. He revealed that before the new national standards, some channel vendors obtained certificates for unproduced bikes and applied for licenses. When customers needed bikes, manufacturers produced models based on pre-standard standards, which were then registered as old vehicles to bypass speed restrictions under the new standards. E-bike Brother’s approach was even more direct: they supply stores with electric motorcycles but with electric bicycle plates.
Involved company: Liqing GEO
According to industry insiders, a service called GEO claims that for a fee, it can make a client’s products appear prominently in major AI large models, turning their ads into “standard answers” given by AI.
Li Qiang, the operator of Liqing GEO, explained that GEO’s main purpose is to “feed” or “poison” AI models to achieve commercial goals. He said, “To do GEO, the key is to ‘publish articles’ on internet accounts. For example, for a phone brand, there are five or ten positions. How to handle so many phones? Spending hundreds of millions on ads and investing a few million to ‘poison’ the data is feasible.”
He added that GEO’s popularity has led to many companies and platforms specializing in article posting, which are used to manipulate AI models and “inject” data.
Involved companies: Tianshun Investment, Xinbenke Information Consulting Co., Ltd.
Since early 2026, a stock investment scheme called “stock recommendation with profit sharing” has attracted many investors.
Industry insiders warn that many of these so-called “stock recommendation profit-sharing” schemes are scams run by fraudsters impersonating legitimate financial institutions. If the recommended stocks profit, the scammers take a cut; if they fall, they disappear, using “covering losses” as a bait to trap investors.
A customer service representative from Tianshun Investment claimed that they bought 2,000 shares of a stock at 18.82 yuan each. However, over the next two weeks, the stock kept falling, and the reporter had to sell at an 8% loss.
The company’s operations manager explained that they follow a prepared script, calling potential investors daily to persuade them to buy designated stocks. When asked what happens if clients lose money, she simply replied, “That’s their problem.”
The “research reports” they recommend are just a front; the stocks are chosen by the boss himself. The company relies on the boss’s arbitrary picks, using clients’ funds to trade and split profits. Profitable stocks are kept, losing ones are abandoned—creating a “sure-win” business model.
Official notices issued after the broadcast:
Following the broadcast, the State Administration for Market Regulation announced that emergency response measures had been activated, and law enforcement actions were underway.
On the evening of March 15, CCTV’s “3.15” exposed a local company illegally using hydrogen peroxide to process chicken claws. The market regulator transferred the case to local authorities, who have launched investigations, seized relevant products, and urged the company to recall affected items.
The same evening, the Gala exposed issues involving Shufuxiang Food Co., Ltd., Mingyang Food Co., Ltd., and Jiebo Saier Biotechnology. Chengdu authorities established a joint investigation team, ordered shutdowns, sealed products and raw materials, and are conducting thorough investigations. They pledged to handle the cases strictly according to law and to conduct city-wide inspections to protect consumer rights.
Tianjin authorities launched investigations into Haolin (Tianjin) Biotechnology Co., Ltd., to crack down on illegal activities and safeguard public interests.
The Hangzhou High-tech (Rights Protection) District Market Supervision Bureau announced that they had filed a case against Anlishen Health Management Co., Ltd. for false advertising related to height increase. They are actively investigating and will handle the case according to law.
Wenzhou’s Luocheng Market Supervision Bureau reported that they responded promptly to the exposure of companies like Dejiruì for false claims about youth height growth, conducting on-site investigations and industry rectification efforts.
Shenyang authorities announced that they had formed a joint investigation team to look into issues involving Shengwei and Aoying companies, with plans for strict enforcement and public disclosure of findings.