CIBC poll finds 8 in 10 Canadians showing love for local businesses when spending on Valentine's Day this year

A new CIBC poll reveals that 56% of Canadians plan to spend money on Valentine’s Day, with younger individuals (18-34) being the biggest spenders at an average of $224. A significant 80% intend to support local businesses, although only 12% plan to increase their spending compared to last year due to inflation. Popular celebration plans include home-cooked meals, quiet nights in, and special dinners out, emphasizing meaningful moments over hefty price tags.

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