Institution: Memory price increase is not a big issue; most Apple customers have "price increase immunity" built-in

K-LinePoet · 2026-01-30T21:04:46+00:00

Apple's Q1 2025 financial report shows a 16% year-over-year increase in revenue, with iPhone revenue up 23%. Despite declines in Mac and wearable device revenues, overall earnings per share rose to $2.84. Meanwhile, the domestic smartphone market faces challenges with declining shipment volumes, and future memory price hikes could impact the smartphone industry, but Apple is expected to navigate relatively smoothly due to its procurement advantages.

K-LinePoet

2026-01-30 21:04:46

Abstract generation in progress

Beijing Time January 30th, Apple (AAPL.US) released its earnings report. The company’s first fiscal quarter (“Q4 2025”) revenue was $143.76 billion, a year-over-year increase of 16%; iPhone revenue for the first fiscal quarter was $85.27 billion, up 23% year-over-year; Mac revenue was $8.39 billion, down 6.7% year-over-year; iPad revenue was $8.60 billion, up 6.3%; Wearables, Home, and Accessories revenue was $11.49 billion, down 2.2% year-over-year; earnings per share were $2.84, compared to $2.40 in the same period last year; cash and cash equivalents totaled $45.32 billion, a 50% increase year-over-year.

According to China Academy of Information and Communications Technology, in 2025, domestic market smartphone shipments reached 307 million units, a decrease of 2.4% year-over-year. Among them, 5G smartphones accounted for 266 million units, down 1.9% year-over-year, representing 86.9% of total smartphone shipments during the same period.

In 2026, memory price increases will pose significant challenges to the smartphone industry. Yang Wang, Senior Analyst at Counterpoint Research, believes that Apple is the least affected manufacturer in terms of ensuring supply of memory and other components. With sufficient procurement reserves, Apple should be able to weather the storm in the coming years. The rising prices of memory and other parts may eventually be passed on to consumers. However, most of Apple’s customers are relatively affluent and have a certain level of immunity.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.