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AI Assistant Profitability Exploration: Google's and OpenAI's Completely Different Strategies
【Crypto World】Recently, OpenAI’s move to introduce advertising in chatbots has attracted industry attention. The head of Google DeepMind was surprised by this decision, believing that the issues involved are far more complex than they appear on the surface.
He mentioned that his team is “cautiously” exploring profitable pathways and would not rush into implementation. The key question is whether the advertising model truly fits the core positioning of AI assistants—providing reliable and trustworthy help. This is a question worth pondering.
From Google’s perspective, there are currently no plans to deploy ads in AI chatbots. The company prefers to listen to user feedback first. This restrained attitude reflects an important understanding: search and conversational interaction are fundamentally two different user scenarios. Users are accustomed to seeing ads on search engines, but their expectations when interacting with AI assistants are entirely different.
As Gemini continues to roll out personalized features, balancing innovative applications and user experience has become an immediate practical issue. This requires more thought and validation, rather than rushing to adopt mature business models.