There's something interesting happening in how projects build nowadays. Beyond just constructing an economic system, some teams are weaving in a cultural backbone—and that changes everything. Take Kumbaya, for instance. It's positioned as the core infrastructure piece, functioning as both the main DEX and launchpad for $USDM and $MEGA tokens, plus the broader ecosystem assets. Pretty straightforward on paper. But layer in the culture angle, and suddenly you've got something with more staying power. Growing the community fabric isn't just nice-to-have marketing—it's becoming central to how these ecosystems actually function and sustain themselves.