The Snoop Dogg Storm on Telegram Gifts: Why Did Nearly a Million NFTs Sell Out in 30 Minutes?

Snoop Dogg once again becomes the focus of the crypto world. This time, his NFT series launched on the Telegram Gifts platform sold out in just half an hour, generating $12 million in sales. According to Pavel Durov, CEO of Telegram, this sales event increased global NFT trading volume by 7.75%, demonstrating the influence of this rap legend in the digital asset space.

Lightning-fast Sales Frenzy

Nearly 1 million NFTs are distributed across five tiers, each with varying popularity. The two rarest tiers with the highest prices sold out within the first two minutes:

• Westside Sign Series (sold out in 1 minute 47 seconds): 12,000 units, each costing 10,000 TON, equivalent to $150
• Low Rider Series (sold out in 1 minute 52 seconds): 24,000 units, each costing 5,000 TON, approximately $75

The remaining three tiers quickly followed. Currently, these NFTs are actively traded on the secondary market within the TON ecosystem, with official minting and trading functions launching in 21 days.

The Rise of the Telegram Gifts Platform

As a relatively new platform (launched in January this year), Telegram Gifts has shown strong market potential:

• The floor price of the Plush Pepe first series has soared to 4,200 TON (about $1,180)
• The total market value of all NFT series on the platform has surpassed $200 million
• Total transaction volume exceeds $122 million

These figures reflect the enthusiasm of fans and collectors for celebrity-collaborated NFT products. Notably, the current price of TON is $1.86, with application scenarios in this ecosystem continuously expanding.

The uniqueness of the Snoop Dogg NFT series lies in its practicality—these digital assets are not only investment items but can also be used as profile decorations on Telegram, giving holders social identity tags rather than being purely speculative tools. Meanwhile, the official team has created a song titled “Gifts” for the series, along with a music video, with each NFT featured in visual content.

Snoop Dogg’s Web3 Timeline

This rap superstar has a long-standing connection with digital assets. Starting in 2013 with the sale of albums in Bitcoin, he embarked on exploring digital assets:

• Launched his first “Dogg Journey” NFT series in 2021
• Became a well-known collector as Cozomo de’ Medici, accumulating blue-chip NFTs like Bored Apes and CryptoPunks
• Created the Snoopverse virtual community within The Sandbox metaverse
• Partnered with Clay Nation in the Cardano ecosystem
• Turned Death Row Records into an NFT-exclusive music label
• Released the Passport series in 2023, providing fans with exclusive content access

Why Did This Collaboration Spark Such a Buzz?

The reason Snoop Dogg’s joint effort with Telegram could cause such a stir ultimately stems from the collision of two forces: first, the star power of a top celebrity; second, the innovative design of a rising platform. In a market where confidence remains steady, this collaboration injects new vitality into the NFT space, proving that digital collectibles endorsed by well-known figures with social attributes still hold strong appeal.