Reading through this, the strategy makes a lot of sense. The core idea is straightforward—go where your users already hang out, demonstrate real value upfront, and then gradually expand the product offerings from there. It's not about forcing adoption; it's about meeting people where they are. That's exactly why the platform leaned on YouTube during its early phases—the audience was already active there. They're applying that same playbook now, hunting for visibility on platforms where the target demographic naturally congregates. Smart approach to building sustainable growth without the noise of traditional marketing tactics.