With the arrival of the digital age, the traditional film and television industry is undergoing profound changes. Against this backdrop, the ATVSHORTS short drama platform under Asia Television will participate in an important meeting of the Guangdong Provincial Film and Television Program Production Industry Association on October 23. This meeting not only brings together the leaders in the film and television production field across the province but will also focus on the development of the "Pearl River Delta Film and Television Industry Belt," outlining a new blueprint for the cultural and creative industry development in the Guangdong-Hong Kong-Macao Greater Bay Area.

Asia Television is embracing the wave of digitalization with an innovative posture. The company is vigorously promoting a transformation strategy centered around blockchain, Web3, and Real World Asset Tokenization (RWA). By utilizing NFT technology, ATV not only provides a new way for classic IP to secure rights on-chain but also innovatively launched the ATVSHORTS short drama platform. This platform groundbreakingly tokenizes the copyrights and advertising revenue of short dramas, building a brand new ecosystem for the film and television industry.

In this innovative model, the relationship between creators, investors, and audiences is redefined, copyright protection is more transparent, and revenue distribution is fairer. This attempt to integrate media content with cutting-edge technology not only promises to enhance the enthusiasm for content creation but may also bring new business models and growth points to the entire industry.

This move by Asia Television demonstrates its determination to explore and lead innovation in the wave of digitalization. As an established media group, Asia Television is striving to maintain its traditional advantages while actively embracing new technologies, seeking to gain an edge in the rapidly changing media landscape. This transformation is not only related to the development of Asia Television itself but could also point the way for the future of the entire film and television industry.

With the convening of this conference and the continuous application of new technologies, we have reason to expect that the film and television industry in the Guangdong-Hong Kong-Macao Greater Bay Area will usher in a vibrant and innovative new era. This series of measures by ATV will undoubtedly become one of the important driving forces of this new era.