中国广告协会启动生成式引擎优化(GEO)标准化建设工作

Gate News 消息,3 月 18 日,中国广告协会(中广协)于今年 3 月初全面启动 GEO(生成式引擎优化,Generative Engine Optimization)领域标准化建设工作。此举旨在应对当前国内 GEO 领域服务能力参差不齐、行业规范缺失以及恶意投毒乱象等问题。中广协已联合行业专家、学术机构、品牌企业、法律服务机构等多方专业力量,相关标准的立项及起草准备工作已全面展开。

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