Yili, Morinaga, Want Want, and JD Health Break New Ground Together: The Growth Secret of 310 Million Silver-Haired People Is Hidden in This Forum

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For information related to attending and visiting the expo, please feel free to contact Betty: 18362506360

When the number of people in China aged 60 and above surpasses 310 million, the silver economy is no longer a future growth hotspot—it has become a surging wave here and now.

However, in the face of this silver-age wave, a soul-searching question is before every professional in the food industry: Can our current industry supply truly meet the complex health and nutrition needs of 300 million people?

From the vague concept of “general tonification,” to precise investment based on age segmentation; from a single medical necessity, to proactive life management covering people aged 40 and above—consumer mindset among the silver-age group is undergoing an unprecedented “major transformation.” In this transformation, how can brands move from “blindly groping” to “decoding 360 degrees”? How can ancient wisdom be integrated with modern technology? How can we find a new path to 100-million-yuan growth amid a crowd of industry giants?

With the theme of “Pooling Strength for Health · Reshaping Growth,” the 2026 Foodaily Global Food & Beverage Innovation Expo will be held April 15–17, 2026, at the Wuxi International Conference Center in China. At the “Silver-Age Nutrition” themed forum on April 16, we will bring together leading domestic and international companies such as Yili, Morinaga, Want Want, JD Health, and others to jointly discuss opportunities. This forum will focus on trendsdecoding, innovation breakthrough, and growth in real practice across three major dimensions, helping everyone lock in the winning key to the 2026 silver-age nutrition track in advance.

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Trend · Decoding:

Cut through the data fog to understand the “true needs” of the silver-age population

The silver-age group is no longer the “stereotypes” we imagine. They have both playful needs like “little kids in old bodies,” and rational investment needs for “proactive health preservation.” With real data from industry-leading think tanks and e-commerce platforms, we will peel back the market’s surface and get straight to the essence of consumer decision-making.

Speaking topic: Silver-Age EconomyDecoding360 Degrees, seizing the growth first-mover advantage in age-segmented nutrition breakthroughs

Sharing guest: AgeClub General Manager & Co-Founder, Director of the Institute of Research on Business for the New and Elderly, Yin Yi

As the silver-age population continues to expand, can the current supply of the food industry truly meet the health and nutrition needs of more than 300 million people? Against the backdrop of a major transformation in silver-age consumers’ health and nutrition mindset, silver-age people’s nutrition and health consumption shows characteristics of age-segmented layering, which also brings brands new strategic opportunities and growth momentum.

Decoding in 360 degrees the silver-age population’s health needs, lifestyle, and consumption habits—when “silver-age health” upgrades from medical necessity to proactive life investment for people aged 40 and above, how should brands seize the opportunity?

Speaking topic: High-Growth Code Breakdown—Use Data to Understand the Next Stop of Silver-Age Nutrition

Sharing guest: Zhao Chenyu, Deputy General Manager, Procurement & Merchandising, Nutrition & Health Supplements Business Division, JD Health

Bones and joints, cardiovascular and cerebrovascular health, gut microbiome… Which tracks are exploding in 2026?

Based on real consumption data from 2025–2026, JD Health is conducting for the first time a deep dissection of the silver-age nutrition track: when children have purchasing power for silver-age nutrition products, the decision logic is shifting rationally from “what I want to give” to “what parents need.” With dietary fiber growing by several times month-over-month, a surge in ready-to-eat preferences, and increased attention to sugar-free formulations—behind these data lies a consumption leap from “general tonification” to “precise nutrition.” JD Health will use data to help everyone understand the next stop in silver-age nutrition.

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Innovation · Breakthrough:

From Eastern wisdom to Japanese experience,

how can the product power of silver-age nutrition be reshaped?

After understanding demand, how do we use products to meet it? We bring together a global perspective and Eastern wisdom. Whether drawing inspiration from the more mature Japanese market for the silver economy, or gaining experience from local brands’ Chinese-style food therapy innovation and the exploration of the same origin of medicine and food, creating products that can be integrated into the everyday diet of the silver-age population is the ultimate direction for innovation in silver-age nutrition food.

Speaking topic: Food Therapy New Paradigm: Yili Xinhuo Uses Timeless Wisdom to Unlock the Brand Growth Code

Sharing guest: Zhang Xiaoyang, Brand Director, Adult Nutrition Products Business Unit, Yili Group

The new trend of “dairy products + the same origin of medicine and food” is rapidly rising with visible momentum. Multiple functional or health-preserving consumption scenarios—silver-age nutrition, sugar control and stable blood sugar, nurturing the spleen and stomach, calming the mind and helping with sleep—are becoming key battlegrounds for this dairy upgrade.

How do you find differentiated dairy innovation entry points tailored to silver-age people’s health-preserving needs? How do you mine from within—through deep processing—to release high-value functional ingredients from milk sources such as lactoferrin? And how do you expand outward—scientifically integrate authentic food ingredients with a milk-based system—to achieve a modern translation of traditional Chinese food therapy concepts? On site, Yili will share its layout thinking for Chinese food-therapy dairy products entering consumers’ daily lives, validated through both technology and market.

Speaking topic: Healthy Aging Exploration Based on Gut–Brain Synergy Mechanism—Innovation Practices by Morinaga

Sharing guest: Xiao Jinzhong, Chief Scientist, Morinaga Milk Industry; Guest Professor, Northeastern University

As a company that has devoted itself to dairy and health science for a century, Morinaga Milk Industry begins from real health risks that are prevalent among older adults, and gradually builds a systematic layout covering nutrition fortification, gut health, immune regulation, and the prevention and control of “three highs” (high blood pressure, high blood lipids, and high blood sugar), as well as improvements in memory and cognition. With a forward-looking extension of its perspective into brain health, it explores the potential for dietary nutrition intervention at the early stage of cognitive decline.

Daily foods characterized by “low perceptibility, high frequency” represented by BB536 help build long-term health foundations; through foods with functional claims, turning research into perceivable health value; and by combining efficacy clinical evidence with long-term intervention to enter the long-cycle track of healthspan management… Professor Xiao Jinzhong will explain how research outcomes are step by step implemented into innovation products at scale, bringing fresh ideas and inspiration to the company.

Speaking topic: Medical Care + Commercial Care: Scenario-Based Growth Innovation Driven by Sino-Japanese Wisdom in the Silver-Age Nutrition Industry

Sharing guest: Zhuang Wende, Chairman, Changrun Elder Care

As one of the countries with the highest levels of global aging, Japan has established a mature ecosystem for elder nutrition products and a nursing food industry. Changrun Elder Care, which has been deeply involved in Japan’s elder care industry for more than a decade, has connected supply chains with 1,500+ Japanese elder care institutions, bringing mature nutrition product systems, nursing food technologies, and health service concepts into China, and achieving commercial implementation through localized innovation.

Changrun will systematically break down the development differences and opportunity windows in the Sino-Japanese elder nutrition industry, and—together with Changrun’s practical experience of “Sino-Japanese supply chain + local R&D + scenario operations”—analyze how to deeply integrate overseas mature systems with China’s silver-age consumer needs.

Speaking topic: Embracing “Old Kids”—Re-understanding silver-age nutrition and the demand for snack-like foods

Sharing guest: Zhao Yuruou, Head of the Want Want Ai Supreme Brand Center

On one side is a continuously expanding base of silver-age consumers and steadily improving consumption awareness. On the other side is a market filled with limited choices of single drink-and-sip foods. How can we seize the opportunity created by a mismatch between supply and demand?

Guided by the group standards for senior nutrition, Want Want Ai Supreme, with “low GI + the same origin of medicine and food” as its core, has continued to launch bestselling products such as the Five-Black Biscuits and black sesame soft cakes. Behind the growth, what insights does Ai Supreme have about silver-age consumers, and how can it embed into diverse scenarios to precisely cover both self-purchasing and filial-minded groups? From age-friendly design such as formulations, taste, and sensory experience, to connecting with dedicated institutional communities and building a silver-age community operation system, the guest will share the brand’s layout thinking on truly approaching and winning over the silver-age group.

Speaking topic: From “Dendrobium +” to “+ Dendrobium”—the Industrialization Breakthrough Road of Eastern Medicinal Herbs

Sharing guest: Yan Yongzeng, Deputy General Manager, Pinhu Tang

When the silver economy meets new wellness trends, the same-origin-of-medicine-and-food ingredients are entering the best era, but they also face the most painful bottlenecks: having categories but no brands, having functions but no scenarios. After ten years, Pinhu Tang turned dendrobium—a niche same-origin-of-medicine-and-food ingredient—into multi-hundred-million-level yearly sales of a major single product, so that Eastern medicinal herbs are no longer just a symbol in ancient texts, but become everyday items on the silver-age people’s dining tables.

How do you break the industry deadlock of authentic but unstandardized categories with standardization? How do you make traditional herbs “light” through technological innovation and embed them into modern life? How do you use data validation and efficacy clinical evidence to grant traditional experience a scientific “identity card”? General Manager Yan will share this breakthrough path for Eastern medicinal herbs.

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Global Innovative Product Tasting | Silver-Age “Food” Glow—Decoding New Breakout Products of Energetic Longevity

A new non-animal milk substitute made with yeast to supplement dietary fiber, a calcium supplement that can be added to cooking rice scenes…

Foodaily Research Institute has specially assembled enterprises providing globally leading upstream technical solutions, along with global cutting-edge innovation case studies, to build an on-site tasting experience that is “seeable, smellable, tastable, and playable.”

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Growth · Real Practice:

Break out of the red ocean and win,

how have these dark-horse brands been forged?

Stepping from theory into practice, many brands have emerged that seized opportunities amid the silver-age nutrition wave. In a landscape where dairy giants are lined up and category competition is heating up, emerging brands such as Zhenmu and Fengcao Ranch have successfully achieved growth through differentiated positioning and refined operations.

Speaking topic: 67% growth rate, #1 in category—how a sheep milk powder brand wins on the silver-age track against “elephants”

Sharing guest: Wang Yang, CEO & Co-Founder, Zhenmu Health Technology

In the past few years, Zhenmu has rewritten the rules of the middle-aged and elderly sheep milk powder market with an average annual growth rate of 67%, becoming the #1 middle-aged and elderly sheep milk powder brand across the whole network sales for four consecutive years. Not only does it lead on mainstream e-commerce platforms, it has also expanded offline channels to 8,000+ outlets and entered supermarkets with more than 10,000 stores such as Hema, Yonghui, and RT-Mart.

Without a 10-billion-R&D project, how do you cut the market with scientifically tiered segmentation and precise nutrition? From calcium supplementation to cell-level nutrition, how do you build nutrition solutions that match the physical constitution of Chinese middle-aged and elderly people? Zhenmu will share real-world experience of winning consumers with “function + emotion.”

Speaking topic: Growing Upward, Rooting Deep—Growth Drivers Behind a Silver-Age Nutrition Dark Horse from 0 to Hundreds of Millions

Sharing guest: Li Zhen, COO, Fengcao Ranch

In the cracks between dairy giants, Fengcao Ranch’s camel milk powder has only taken 1 year to break through 100 million in sales, becoming a dark horse in the silver-age nutrition track.

A hands-on expert who previously handled major national-level breakout products such as Moutai ice cream and JiuXiang takeaways, will combine cross-industry operation experience from fast-moving consumer goods to silver-age nutrition brands to analyze the underlying differences between fast logic and slow logic in fast-moving consumer goods and the silver-age market. Mr. Li will fully break down the real-practice path of Fengcao Ranch’s out-of-position growth, and deeply answer core industry pain points: What changes have occurred in the consumption decision-making and repurchase chain of silver-age consumers? How do we focus on the natural nutrition qualities of camel milk to avoid low-price involution and hard conflicts against the entire-channel red ocean? How do we use category differentiation to tear open the big-giant defensive line, and then use refined operations to maintain the profit bottom line?

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More schedule

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In three days, what will you take away?

1、Top-level thinking: Sync with 170+ business leaders and industry heavyweights, and clarify the growth logic of the next ten years

**1 ecology conference + 11 category & themed forums: **170+ speaking guests, 87 first-rank speakers with in-depth sharing—helping you see the big-picture trend of the industry and find the right track opportunities; (Appendix: 2026 Foodaily Innovation Expo confirmed speaking guests)

A lineup of top experts, backed by hard-core technology:

In the dairy products field, including Dr. Xiao Jinzhong, Chief Scientist at Morinaga Milk Industry; Dr. Sioming Ming? (Chinese Academy of Sciences Institute? )?—and other experts such as Dr. Jiao Siming from the Institute of Process Engineering of the Chinese Academy of Sciences, as well as Liu Dasong, Associate Researcher, from the School of Food Science and Technology, Jiangnan University, who will break down cutting-edge breakthroughs in dairy raw materials, nutrition, and technology;

In the functional foods and micro-ecology field, including Lan Canhui, President of the Enthusiastic Bowel Research Institute; and Dr. Zhou Jinrong from Harvard Medical School—digging into implementation paths for ingredient innovation and scientific evidence-based practice;

In the sensory science and product R&D field, Professor Zhong Fang from Jiangnan University will decode the scientific logic behind what makes food taste good;

And there are also R&D leaders from leading companies such as Feihe, Infinx? (Wuxi?), China Pharmaceutical Health? and Only Three Life? who will bring the most cutting-edge R&D results and industrialization innovations to the venue.

2、Practical solutions: 40+ operators of billion-level breakout products gather on site—only speak the truth about growth!

Behind those billion-level growth stories, what exactly is the replicable, actionable underlying logic? At the 2026 Foodaily Innovation Expo, we have invited all those operators who created growth miracles!

Pepsi, McDonald’s, Morinaga Dairy, Yanjin Puz? (Yanjin Puz? Salted? ), Notland? (Nor? ), QingShang, Zhou Hei Ya, Liu Bi Ju, Guangzhou Restaurant, Joyoung Soymilk, Leyuan Health, Weiguo Qing, Qizan, Bobi Aisi… 40+ front-line operators of domestic and international leading brands and track dark horses, 170+ business leaders & major industry celebrities—bringing the hardest-hitting real-world case studies, their real thinking and real practices, and conducting an in-depth on-site review and breakdown of the growth code of the second half of the food and beverage industry!

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Global Inspiration: An immersive tasting of 3,000+ new products and breakout products—get from inspiration to implementation plan in one go

（1）See global new products and breakout products in 3 days

As an important component of Foodaily Research Institute’s super content program in the Global Innovation Expo, the “Global Innovation Tasting” specially planned by Foodaily Research Institute is based on global vision and trend forecasting. It rigorously selects case studies of 3,000+ global new products and breakout products, as well as 1,000+ benchmark cases from the iSEE Global Awards system for the Chinese market, to create an immersive, cross-category innovation experience space—so you can efficiently capture trends and gain inspiration within three days.

In 2026, we will also implement in the “Future Healthy Food Eco Expo” three major themed exhibition areas: ‘super ingredients, breakout product prototypes, and creative packaging’—from global innovation inspiration to local solutions—helping you connect the very last mile of innovation implementation.

• Super Ingredients Area: Selected 100+ key raw materials and star ingredients with high growth potential. From superfoods and herbal extracts to functional ingredients, it systematically presents the key ingredient trends behind today’s globally innovative products. Every ingredient comes with application cases and industry solution plans.

• Breakout Product Prototype Area: Concentrates on product prototypes with annual breakout potential that have already been validated in overseas markets. Through physical displays and solution cards, it systematically dissects product formulas, core selling points, and innovation logic.

• Creative Packaging Area: From packaging materials, label design, creative visuals, and practicality, it presents 100+ creative packaging items that have been validated in overseas markets. There are also solutions from leading domestic packaging players for one-stop connection.

（2）Expert-led team! Deep Decoding! Understand the Innovation code behind breakout products

To help everyone understand the innovation code behind these successful new-product breakout cases, Foodaily Research Institute has specially planned multiple “Innovation Journeys” activities on site, such as: same origin of medicine and food; low GI foods; protein frenzy; packaging innovation; channel own brands, and more.

Around specific themes, we will invite industry technical experts to provide in-depth interactive explanations for on-site users—cutting through the appearances of globally innovative products, uncovering the hidden needs behind each scenario, and exploring the development change rules of category growth in leading markets.

This is not just watching new products—it’s helping you “understand, taste, learn, and take it back,” so your next-step innovation has clearer direction, more inspiration, and is more implementable.

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（3）Limited-time unlocking! An Innovation handbook exclusively for attending guests

In the “Global Innovation Tasting” area, we prepare a complete set of “innovation identity cards” for every product: covering innovation highlights, ingredients, nutrition components, and more. Scan the code to unlock all the content.

In the past, this high-innovation-density venue attracted tens of thousands of innovation decision-makers. They came in groups to immerse themselves in experience, visit, and check in—gaining inspiration for next year’s innovation plans. Therefore, we prepare an exclusive innovation handbook for each attending guest:

• **Print version: ‘2026 Daily Food Innovation Handbook’: **Summarizes Foodaily Research Institute’s annual trend forecasts, interpretations of top ten consumption scenarios, and new product breakout case studies—so you can flip through and gain insight into the full-year trends anytime

• **Electronic version: ‘2026 Global New Product Breakout Handbook’: **Includes information on 2,000+ global innovative products, covering 7 major categories—making it easy to quickly search for inspiration and inspire product R&D and market insights

We hope you come for this trip not only to gain innovation inspiration for three days, but truly to take away something valuable.

When you need inspiration, suppliers, or benchmark cases, you can open it anytime and consult it anytime. With just one book, you’ll have all-year trends and inspiration at your fingertips.

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Buy tickets now to register

April 15–17, 2026, Wuxi International Conference Center in China—group purchase discounts on tickets are selling fast!

Click the mini program below to lock in your seat immediately, and welcome the next round of growth together with the product people who understand innovation best across the whole industry!

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Contact us

Attending inquiry: Betty

Mobile: 18362506360

Media cooperation: Jennifer

Mobile: 18913699249

Exhibitor inquiry: Ivey

Mobile: 17706130838