Just saw some interesting news: Giancarlo Devasini has just taken a minority stake in Juventus. Yes, you read that right – the guy behind Tether is making his entry into football with about 5% of the Turin club, which is roughly 47 million euros. Not a bad symbolic move for someone returning to his hometown.

For context, Giancarlo Devasini is not just anyone in the crypto ecosystem. A former plastic surgeon turned stablecoin magnate, he built Tether into a true giant: we're talking about $141 billion in volume and over 350 million users. It’s USDT that’s everywhere, the most widely used stablecoin in the world. At 61 years old, Devasini ranks among Italy’s four wealthiest people, with a net worth exceeding $9 billion.

What stands out is the contrast with his profile: an ultra-discreet guy, almost invisible in the media. In Lugano, he rents a simple three-room apartment for 1,400 euros a month. Not the type to make headlines. And then, boom, he shows up at Juventus. Even the Corriere di Torino ran the headline "The Lord of Cryptocurrencies."

Beyond the Juve move, Giancarlo Devasini and Tether continue to make interesting plays. The company attracted Howard Lutnick – a former Commerce Secretary under Trump – who invested around $600 million in convertible bonds. More recently, Tether invested $775 million in Rumble, the streaming platform that attracts libertarians. Clearly, the guy is diversifying his investments beyond pure crypto.

What’s fascinating is seeing how crypto fortunes are starting to weigh in traditional sectors like sports. Looking at Giancarlo Devasini and his journey, it’s the story of a guy who understood the importance of stablecoins long before they went mainstream. And now he’s investing where petrodollars used to dominate. Stay tuned.