Baby Shark Encryption Universe: The Web3 Journey and Investment Insights of a Global Phenomenon IP

With a simple melody and easy-to-learn dance, Baby Shark set the record for the first video in YouTube history to surpass 10 billion views, with a total global view count exceeding 15 billion. This children’s song, originating from the South Korean education company SmartStudy, has evolved into a massive cultural phenomenon encompassing merchandise, television shows, and movies.

Today, Baby Shark is extending its massive influence into the cryptocurrency space, attempting to convert Web2 traffic into Web3 ecological value.

The Global Influence of Baby Shark and its Web3 Transformation

Baby Shark, as a viral children's song phenomenon that has captured the hearts of people worldwide, is entering the Web3 space with the community-driven meme coin $BABYSHARK. Inspired by the Baby Shark cultural legacy, this initiative brings together fans and Web3 enthusiasts in a vibrant decentralized ecosystem.

Pinkfong's Web3 game project Baby Shark Universe (BSU) has highlighted $BABYSHARK as an exciting development in exploring innovative Web3 applications for the Baby Shark IP. BSU has expressed enthusiasm for integrating the token into its ecosystem, providing fans with new interactive opportunities in the Web3 space.

Core Ecosystem of Baby Shark Universe

BSUNIVERSE, headquartered in Singapore, is the publisher of the "Baby Shark Universe" project and has obtained official authorization for the popular IPs "Pinkfong" and "Baby Shark" from Pinkfong. The project is built on Web 3.0 technology and aims to create an open world ecosystem that everyone can easily participate in.

In 2025, this IP officially enters the blockchain field, launching the Baby Shark Universe (BSU) project. The project is positioned as a "hybrid entertainment platform" aimed at connecting traditional entertainment (Web2) with the blockchain ecosystem (Web3), building an immersive metaverse that integrates 2D and 3D interactions.

Users can participate in social, creative, and gamified activities through virtual avatars. The vision of BSU is to create a fun, inclusive, and user-friendly new experience that allows Baby Shark to completely change the way fans interact with the digital world.

#Analysis of the Dual Token Economic Model

In the Baby Shark crypto ecosystem, there are two main tokens: BSU and BABYSHARK, which serve different functions and roles.

BSU token

BSU is the official token of Baby Shark Universe, adopting the BEP-20 standard:

• Total Supply: Fixed at 850 million tokens
• Allocation ratio: Ecosystem (25%), Ecological Reserve (24%), Team (10%), Private Placement (8%), Public Offering (1%), etc.
• Core uses: purchasing virtual items, paying service fees, governance voting, unlocking land and creation tools

BABYSHARK Meme Coin

$BABYSHARK is the first community-driven meme coin inspired by Baby Shark, dedicated to bringing the global Baby Shark phenomenon into the decentralized world of Web3:

• Total supply: 420, 690, 000, 000, 000, 000 $BABYSHARK
• Tax mechanism: 5% buy and sell tax (1% liquidity, 4% marketing )
• Allocation ratio: Pre-sale (60%), Liquidity (30%), CEX Listing Reserve (10%)

Market Performance and Latest Data

As of September 10, 2025, according to the latest market data from Gate, the basic data for BSU is as follows:

• Current price: $0.106 (up 65.6% from the issue price)
• 24-hour increase: +5.8% (driven by community activities and ecological collaborations)
• Market Cap: 11.72 million USD

According to earlier data (around January 2025), the price of BABYSHARK Meme coin was $0.03375, with a 24-hour trading volume of $264.33K and a market cap of $34.22M.

Please note: The prices in the cryptocurrency market fluctuate very frequently, and the data above is a snapshot from a historical point in time. For the latest real-time price information, readers are advised to visit Gate.io or other professional cryptocurrency market websites for inquiries.

Price Prediction and Future Outlook

There are significant differences in the long-term valuation of BSU across different platforms, highlighting its dual attributes of both IP value and the volatility of meme coins:

• Short term for 2025: Gate predicts a maximum of $0.25 (potential return +150%), with supporting factors including IP fan conversion and exchange liquidity incentives.
• Mid-2026: Some model target price $0.4728 (cumulative return +370%), reliant on the growth of the metaverse user base and the validation of the GameFi item economy.
• Long-term 2030: Conservative range $0.3848 – $0.5766, aggressive prediction reaches $0.7403 (requires successful implementation of ecological developer tools and cross-platform experience).

These predictions are for reference only, and actual performance depends on various factors such as project development progress, overall market conditions, and regulatory environment.

How to Participate in the Baby Shark Crypto Ecosystem

exchange trading

Users can conduct spot trading of BSU through exchanges like Gate. Gate Exchange held a BSU trading competition from August 18 to 25, 2025, offering a prize pool incentive valued at 424,809 BSU.

ecological participation methods

In addition to simple buying and selling transactions, users can also participate in the Baby Shark crypto ecosystem through the following ways:

• Participate in airdrop activities through the Gate Alpha points mechanism
• Participate in the community-driven BABYSHARK Meme coin ecosystem
• Pay attention to potential future releases of games, virtual land, and creation tools.

Project Advantages and Risk Analysis

Core Advantages

The Baby Shark crypto ecosystem has several notable advantages:

• IP monetization: Relying on a base of 1 billion fans, reduce user acquisition costs.
• Capital endorsement: Received investments from 11 institutions including Sui, GM Ventures, and collaborated with NFT projects like Pudgy Penguins.
• Technical Foundation: Developed based on the IMX ecosystem, utilizing the Unity engine for multi-platform compatibility.

potential risks

Investors also need to be aware of the following potential risks:

• Market volatility: The maximum drop in 30 days reached 28.21%, showing strong sensitivity to sentiment.
• Token Confusion: Multiple "Baby Shark" related tokens (such as BABYSHARK) coexist, which can easily lead to misjudgment by investors.
• Regulatory uncertainty: The combination of entertainment IP and cryptocurrency may trigger scrutiny in specific jurisdictions.

Future Outlook

With the gradual development of the Baby Shark Universe metaverse and the addition of more partners, this crypto project based on a global phenomenon IP is attempting to carve out a unique path that combines Web2 and Web3.

As Cheong Yong Kim, the CEO of Baby Shark Universe, said: "This initiative represents an important step in combining a globally beloved brand with the infinite possibilities of blockchain technology." Whether you are optimistic about its long-term development or just want to participate in the short term, it is essential to closely monitor the progress of ecosystem development and updates to token economics to make decisions that align with your risk preferences.