Tether Plans Up to €1 Billion Investment in Juventus Pending Approvals

Tether made a binding offer to Exor to acquire majority control of Juventus Football Club.

Juventus shares jumped after the bid, pushing the club’s market value close to one billion euros.

Tether plans to invest up to one billion euros into Juventus, pending regulatory approval.

Tether, the crypto firm behind the world’s largest stablecoin USDT, has submitted a proposal to acquire Juventus Football Club. The offer targets Exor, the holding company of the Agnelli family. The proposal also includes plans to invest up to 1 billion dollars into the club, pending approvals.

Tether Submits Binding Offer for Juventus Stake

Tether confirmed in an official statement that it has made a binding offer to Exor. Exor currently controls 65.4% of Juventus through the Agnelli family. The family has owned the club for more than one hundred years. According to Tether, the proposal also includes a public offer for remaining shares

This would follow regulatory clearance and apply the same price to all shareholders. The approach is intended to secure majority control through a formal process. Juventus shares reacted quickly after the announcement. The stock price rose sharply, lifting the club’s market value close to one billion euros

Based on current prices, Exor’s stake is valued near 540 million euros. Tether previously acquired a small stake in Juventus earlier this year. That holding later increased to over ten percent. The firm also secured board representation, expanding its role in club governance.

Investment Plans and Market Response

Tether stated it is prepared to inject up to one billion euros into Juventus after a successful deal. The funding would support infrastructure, team development, and global brand growth. No specific timeline for the investment was disclosed. The company said Juventus has strong commercial and sporting potential. CEO Paolo Ardoino said the bid reflects a commitment to long-term growth and credible investment

He described the club as a globally recognized sports organization. The bid comes amid ongoing scrutiny of Tether’s finances. Some industry observers have raised questions about solvency in the past. However, CoinShares has stated that Tether is not financially weak. Market response suggested renewed investor interest. Juventus shares climbed following the disclosure of the offer. Trading activity increased as details spread across financial markets

Tether has expanded beyond stablecoins in recent years. Its investments now include artificial intelligence, energy, and asset-backed products. The Juventus proposal fits this broader strategy of real-world exposure. If approved, the deal would mark a major shift in football ownership. A crypto firm would take control of one of Europe’s historic clubs. The process now depends on regulatory review and Exor’s decision.

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