160 crypto influencers exposed for undisclosed paid ads

ZachXBT, a known “on-chain detective”, dropped another massive leak on September 1, exposing hundreds of crypto influencers.

ZachXBTNamely, a price sheet posted on X reveals the wallet addresses and promotional rates of over 200 figures in the market recently approached by a project they were meant to promote.

However, ZachXBT’s Analysis shows that while some 160 accounts accepted the deal, fewer than five actually disclosed their posts as paid advertisements.

Analysis

NEW LEAK: Price sheet of 200+ crypto influencers and their wallet addresses from a project they were recently contacted by to promote.

From 160+ accounts who accepted the deal I only saw <5 accounts actually disclose the promotional posts as an advertisement. pic.twitter.com/Kph9dUvDxB

— ZachXBT (@zachxbt) September 1, 2025

NEW LEAK: Price sheet of 200+ crypto influencers and their wallet addresses from a project they were recently contacted by to promote.

From 160+ accounts who accepted the deal I only saw <5 accounts actually disclose the promotional posts as an advertisement. pic.twitter.com/Kph9dUvDxB

Unsurprisingly, the leak is raising a number of questions regarding transparency and marketing standards with cryptocurrency, even if most of those featured on the list are “from the most recent class of CT or are just botted accounts.”

The growing risk of crypto scams

Decentralized finance (DeFi) has exploded in recent years, but its expansion has been accompanied by a sharp rise in predatory schemes

In 2024 alone, for example, Americans alone lost $9.3 billion to crypto crime according to the FBI

Accounts impersonating important crypto figures and social media influencers are increasingly more common, with a Nefture Security crime report suggesting that chat platforms such as Telegram played a key role in facilitating fraud

“One common feature shared across 2022, 2023, and now 2024 is that, contrary to popular belief, scam-related activities — not hacks — have been the most devastating for the crypto space.”

“One common feature shared across 2022, 2023, and now 2024 is that, contrary to popular belief, scam-related activities — not hacks — have been the most devastating for the crypto space.”

*“One common feature shared across 2022, 2023, and now 2024 is that, contrary to popular belief, scam-related activities — not hacks — have been the most devastating for the crypto space.”*Accordingly, regulatory and industry responses are intensifying, with the European Union’s Markets in Crypto-Assets (MiCA) and the GENIUS Act providing some much-needed clarity

Still, the decentralized nature of the industry limits regulatory effectiveness, especially since cryptocurrency still remains stigmatized in the public eye.

Featured image via Shutterstock

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