1. Introduction to Alkimi

Image source: https://labs.alkimi.org/

Established in 2021, Alkimi is building the first decentralized digital advertising exchange to solve the problems of opacity and excessive fees that have long plagued digital ad markets. Each transaction on the platform incurs a protocol fee, which is distributed directly to ALKIMI token holders.

2. Challenges Facing the Digital Advertising Industry

The digital advertising industry is currently confronted with several major challenges:

• High fees: Advertisers and media agencies lose approximately 40% of their ad budgets to intermediaries, with little transparency regarding where the money actually goes.
• Delayed payments: Publishers often wait 90 to 120 days to receive their ad revenue, which strains cash flow.
• Lack of transparency: The ad transaction process is complex and lacks clear settlement and reconciliation mechanisms.

3. Alkimi’s Solutions

Alkimi addresses these issues with the following solutions:

• Decentralized ad exchange: Harnesses blockchain technology to create a transparent, low-fee marketplace for digital ads.
• Instant payments: Smart contracts enable immediate settlement of ad revenue, helping publishers improve liquidity.
• Transparent fee structure: All transaction fees and income are recorded on-chain, allowing all stakeholders to monitor and verify them in real time.

4. Alkimi’s Core Advantages

• Cost reduction: By removing middlemen, Alkimi enables advertisers and publishers to save significantly on fees.
• Greater transparency: All transaction data is fully transparent, boosting market participants’ trust.
• Improved liquidity: The AdFi protocol lets publishers receive ad revenue in advance, enhancing capital efficiency.
• Investor appeal: Token holders can stake ALKIMI and receive a share of protocol fees as passive income.

5. How to Get Involved in the Alkimi Ecosystem

• Buy ALKIMI tokens: Purchase ALKIMI on supported exchanges.
• Stake tokens: Stake your tokens on the Alkimi platform to share in protocol revenues.
• Become a publisher or advertiser: Join Alkimi to publish or run ads and enjoy the benefits the platform offers.

Summary

By launching a decentralized ad exchange, Alkimi tackles the core issues of high costs and lack of transparency in digital advertising, delivering new value to advertisers, publishers, and investors. As blockchain technology evolves, Alkimi is well positioned to become a key player in the digital advertising market of the future.

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