Morgan Stanley's E-Trade is considering offering 'Cryptocurrency trading services'

The Information, a US technology media, reported that Morgan Stanley, the Wall Street giant, is considering offering Cryptocurrency trading services through its trading platform and budget brokerage pioneer, E-Trade. Due to the anticipated more relaxed regulatory policies on Cryptocurrency by the Trump administration, it is speculated that E-Trade is likely influenced by the market sentiment.

Morgan Stanley's interest in the cryptocurrency market has been long-standing. As early as 2017, then CEO John Mack publicly expressed his enthusiasm for digital assets and even planned to create dedicated investment tools for cryptocurrencies.

In 2021, Morgan Stanley took the lead in providing further understanding of the investment channels of Crypto Assets for high-net-worth clients, such as Cryptocurrency funds under Galaxy Digital and NYDIG.

In 2024, Morgan Stanley once again deepens its layout in the cryptocurrency field and allows financial advisors to recommend Bitcoin spot ETFs to qualified clients. And now, with Trump returning to the White House, E-Trade is rumored to be actively preparing to launch cryptocurrency-related services to seize the business opportunities brought by regulatory clarity.

E-Trade's decision was not accidental. As a pioneer of discount brokerages, E-Trade became famous over 30 years ago for 'completing the first individual digital transaction in the world.' It also considered offering cryptocurrency services in 2018, but was forced to abandon the idea due to regulatory restrictions. In 2020, it was acquired by Morgan Stanley.

According to reports, Morgan Stanley's exploration into the cryptocurrency field through E-Trade largely reflects market expectations of Trump's policies, which sharply contrasts with the Biden administration's strong crackdown on cryptocurrency.

Morgan Stanley's E-Trade is considering offering 'Cryptocurrency trading services'. This article was first published in 'Block Times'.