Many people misunderstand the essence of NotCoin, simply viewing it as a "click-to-earn" mini-game. However, the actual functionality of NotCoin goes far beyond that. It is more like a carefully designed distribution platform: the frontend uses Telegram mini-programs to provide a vast user entry point, while the backend cleverly guides users to actual tasks and applications on the TON blockchain.

In the NotCoin interface, users can see features such as Explore and Offer, which are not ordinary advertising spaces, but verifiable conversion paths. Users can download wallets through these features, complete on-chain operations, participate in the core processes of specific dApps, and receive corresponding rewards.

The value of NotCoin is mainly reflected in three aspects: First, it templates the process of "acquiring traffic - completing tasks - distributing rewards", allowing ecological builders to avoid developing their own activity systems. Second, it shifts the prevention of cheating and witch attacks to the platform level, effectively reducing the cost of volume manipulation when combined with the verifiable records on the TON blockchain. Finally, it uses the NOT token as a unified medium for distribution and interaction, making it easier for users and projects to reconcile.

For ordinary users, NotCoin is not just a "money-making" platform, but also a "trial market" with lower average costs. For the entire ecosystem, it plays the role of a traffic regulator that guides new users to the appropriate scenarios.

NotCoin's product strategy is also continuously being optimized. From initially relying on the Tap-to-Earn mechanism for cold start, it has now shifted to a more normalized Explore-to-Earn operating model. In this model, tasks are more refined, the operation path is simpler, and the user retention rate when returning to the dApp is easier to track. This transformation has allowed NotCoin to break free from the dilemma of "having only popularity without retention," providing strong support for the healthy development of the TON ecosystem.