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- 🚀 ETH jumped to $4,600 this morning, up 8.69% in 24h!
Just shy of the $4,891 ATH—think it breaks through?
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4. Submissions must be original and comply with community guidelines. Plagiarism or re - 🎉 The #CandyDrop Futures Challenge# is live — join now to share a 6 BTC prize pool!
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Dare to trade. Dare to win.
Tech executives reveal corporate rise hackers: product positioning, marketing strategies, and crisis response
At an event themed around growth hacking, an executive from a well-known technology company shared insights on how businesses can achieve long-term development. He emphasized that companies must have the ability to transcend cycles, with the key being to clarify the company's positioning and value creation, and to establish effective methodologies.
The executive pointed out that excellent products and brands should strive to become leaders or unique. In terms of product positioning strategy, one can consider "avoiding the strong, attaching to the strong, or becoming the strong." He emphasized that the product's value proposition should start from user needs and focus on the product's uniqueness.
In terms of marketing, whether it is influencing user mindset or guiding decision-making, the core is to grasp the real needs of users, with the ultimate goal of promoting sales. Enterprises should first clarify their objectives and then choose suitable marketing strategies based on their capabilities. He believes that marketing is a strategic task that requires holistic and long-term thinking, and business leaders should either be proficient in marketing or trust and value marketing.
In addition, the executive discussed pricing strategies and brand public relations. He pointed out that price is an important means of competition for enterprises, and they should establish clear pricing objectives and flexibly adjust strategies. In terms of brand public relations, he proposed four levels of brand pricing capability: awareness, preference, category, and identity.
Regarding crisis public relations, he emphasized that integrity is fundamental, and suggested that enterprises remain calm in the face of a crisis, actively respond, and avoid adopting evasive or overly aggressive attitudes.
This event is a two-day growth hacker camp that brings together excellent projects and top investors that have recently achieved significant growth. The event covers multiple themes such as personal branding, marketing strategies, community culture, user acquisition and retention, aiming to explore the essence of marketing and inspire innovative thinking.