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Introduction

In the research of various blockchain projects and trends, we found that after a series of developments and evolutions, some projects have gradually completed the transition from a single project to a fully-fledged ecosystem, especially top-tier projects relying on public chains, such as Binance. With the help of its exchange, public chain, and laboratory, it has now become a huge commercial empire. However, I believe everyone has also seen many studies and reports on these top-tier projects, and the opportunities within them are no longer something an average user can grasp, so we will not elaborate on related topics here.

So today we will shift our perspective, no longer focusing on the various celebrity projects that are often discussed, but rather exploring those emerging Web3 complexes that are more promising and lower profile. Among many projects, we find that X Infinity has completed its global user and ecological layout, establishing a Web3 version of a global business consortium that spans across multiple fields such as infrastructure, finance, the metaverse, and tourism.

In actual research, we also found that many users are not very familiar with this project, so this article will present X Infinity in a more neutral and objective manner, allowing readers to understand it as much as possible.

Introduction to X Infinity

X Infinity is a global Web3 complex headquartered in Dubai. In X Infinity, in addition to the common ecosystems, traditional Web2 sectors such as tourism, real estate, finance, beauty, and food are also included, achieving an organic integration with the Web3 ecosystem. The on-chain dozens of ecosystems and the complete offline business landscape form an organic combination that relies on and supports each other, growing together.

Now we have a relatively general understanding of X Infinity, but what are its main ecological structure and business model? How has it built such a large commercial complex through full-chain layout and global integration? Let's slowly dissect it in the following text.

To understand a platform, you first need to look at its team and ecosystem composition.

1.X Infinity Team Structure and Business Segments

As a global Web3 business complex, X Infinity's global headquarters is located in Dubai, the world financial center. According to information, Eddie and Nigel currently serve as co-CEOs of the group. The group actually holds a controlling stake in eleven Web3 projects.

The specific holding details of each project are as follows:

1. Centralized Exchange - Mars Exchange, with Group Executive President Nigel serving as CEO of MEX, GC as CIO, and Ferenc Kaldenekker responsible for overall operations as COO, X Infinity holds 80% of the actual equity in MEX.
2. Decentralized Exchange - ZebSwap, X Infinity actually holds 72% of the equity. The core team members are as follows: CEO Eddie; CIO GC; COO Nigel; Advisor: Ferenc.
3. Web3 Community - M3 DAO, which is fully supported by X Infinity, is also the core decision-making body of the entire ecosystem of X Infinity. It is responsible for all community members and the ecosystem.
4. Web3 Education Platform - M3 Hub, which is fully supported by X Infinity and owned by X Infinity. The core members of this platform are as follows: President: Ferenc / Vice Presidents: Jenson, Peter / Advisors: Eddie, Nigel.

In addition, X Infinity holds 78% of the real equity of the metaverse platform MetaMars, and also holds 70% effective equity in six major platforms including Rocket, Galactic Travel, Loser Chick, Neo Fantasy, Titan, and VOO.

We will also detail the specific roles and actual functions of major projects in X Infinity in the following text.

2. X Infinity Global Ecological Blueprint

To further analyze its ecological logic, we can elaborate in detail from the perspective of business layout - the core of X Infinity's global ecological map lies in the collaborative interaction of multiple business sectors. First, let's take a look at how X Infinity builds a financial system by leveraging its ecosystem.

Financial System: The foundation for building a business landscape*

The financial system of X Infinity is essentially composed of four major projects: MEX, Zebswap, Voopay, and Titan, with the core concept of "reconstructing payments and transactions through blockchain, linking traditional finance." Its two major "trump cards" - Mars Exchange and ZebSwap - form a financial service system that covers both "centralized + decentralized" finance. At the same time, with the payment platform Voopay and the RWA incubator TITAN, it has achieved a panoramic payment and project connectivity between Web3 and Web2, thereby establishing the foundational financial system model of X Infinity.

(1) Mars Exchange (MEX): Centralized Trading "Stabilizer"

As a centralized exchange that holds 80% of X Infinity, MEX focuses on asset diversity, rapid listing capabilities, and expanding global influence as its core competitive advantages, serving both retail and institutional traders, while also providing an efficient token issuance channel for crypto projects. After specific experiences, it was found that MEX currently supports spot trading and margin trading of mainstream cryptocurrencies, basically meeting the needs of digital asset trading. As the most critical user retention and asset conversion location for X Infinity, MEX may be allocated more resources in the future.

(2) ZebSwap: Decentralized Trading "Freeport"

ZebSwap is centered around a decentralized AMM open protocol, requiring no endorsement from centralized institutions, allowing users to exchange assets across chains without permission, with private keys controlled by the users themselves, emphasizing "permissionless cross-chain + efficient returns." As a bastion of decentralized trading, X Infinity not only funds ZebSwap but also provides considerable technical support to ZebSwap. Currently, ZebSwap is the core trading platform of MarsChain, the public chain under X Infinity.

(3) VooPay: All-Scenario Digital Asset Payment and Management Solution

VooPay is a Web3 digital asset management platform focusing on efficient and secure digital asset management and Web3 transaction experience, specifically providing users with comprehensive solutions covering digital currency payments and consumption. Voopay is the gateway for X Infinity digital asset payments, thus deeply integrating various services including digital asset cards, Web3 wallets, and a diverse blockchain ecosystem, supporting convenient payments and exchanges of various cryptocurrencies, making it a key component for users to pay with digital currencies within the X Infinity ecosystem.

(4) Titan: The Bridge Connecting Real Assets and the Digital Economy

Titan is an RWA incubator focused on the seamless integration of real-world assets (RWA) with the digital economy. From the user's perspective, Titan does not directly affect the user experience and consumption like the other three projects. This is because Titan is more focused on breaking down the barriers between traditional Web2 industries and Web3. It can be said that Titan continuously injects high-quality blood from Web2 into Web3, allowing more Web2 companies to undergo deep reforms through Web3 technologies and models, and providing more tangible investment opportunities for Web3 users. This is also a key reason why we categorize Titan within the X Infinity financial system.

Currently, X Infinity has built a complete financial service ecosystem covering centralized and decentralized trading, full-scene payment management, and on-chain real assets within the financial system. However, this system is not an independently operating product; it is a key system closely integrated with other X Infinity ecosystems. Additionally, to further improve the business model, X Infinity has also established a more complete ecosystem in areas such as infrastructure, the metaverse, and DAOs.

Three,X Infinity Product System**: A business comprehensive ecosystem empowered by blockchain**

In addition to the financial system, X Infinity has currently established a comprehensive business ecosystem development system that spans from the metaverse to Web3 tourism, from GameFi to Defi, and from RWA to infrastructure. It is under the joint promotion of these ecosystems that X Infinity has completed its layout with over a hundred countries globally and more than two hundred thousand active users.

(1) Metaverse and Gaming: MetaMars Leads the Way in "World Building"

X Infinity holds 78% of MetaMars, a Mars-themed Web3 metaverse platform built on blockchain technology, creating a "Mars ecosystem" for users that integrates virtual land trading, GameFi gameplay, social interaction, and NFT circulation. The virtual land, items, and other assets purchased by users are recorded on the blockchain, ensuring transparent and permanently traceable ownership.

Leveraging X Infinity blockchain technology, MetaMars breaks through the limitations of single scenarios and deeply integrates with GameFi projects that are part of the ecosystem and are 70% controlled by X Infinity:

First is Neo Fantasy, an all self-owned IP idle card game where players can combine compliant assets from MetaMars with race NFT cards collected in the game to expand strategy combinations through cross-game circulation. Battle rewards (tokens, enhancement stones, etc.) can also contribute back to the construction of the metaverse ecosystem;

Secondly, as a top 3D "claw machine" blockchain game on the Polygon network, Loser Chick not only integrates financial gameplay such as NFT minting and staking mining but also enables MetaMars users to access on-chain assets. It facilitates the value flow of virtual assets in the metaverse and GameFi scenarios through "claw machine" interactions and financial services, collaboratively building a cross-game ecological closed loop of "metaverse + diversified games" that allows user assets and experiences to transcend the boundaries of individual projects.

(2) Web3 Life: Galactic Travel Reshaping Travel Scenarios

Galactic Travel, a Web3 travel platform under X Infinity, is an organic model of the integration of Web2 and Web3. As a Web3 integrated "Blockchain + Travel" booking platform, Galactic Travel supports payments in cryptocurrency and fiat currency, generates orders on-chain, provides on-chain verification, and offers global availability. In collaboration with voopay, it connects Web3 wallets and payment processes, presenting itineraries and asset data through a transparent user dashboard, empowering the travel experience with financial attributes, and linking the "Finance + Travel" ecosystem.

(3) Blockchain + Incubation: Rocket Empowers Project Launch

Rocket, under X Infinity, is an IDO incubation platform and can be said to be an important Web3 exploration platform for X Infinity. With the help of Rocket, the platform can continuously inject funds into early-stage projects, serving as a strategic launch hub, constantly discovering potential high-quality projects, thereby further enriching the ecological landscape of X Infinity. It realizes a multi-linear incubation model for holding and investing in subsidiary projects, which is also one of the core elements of the entire ecological system of X Infinity.

Four, Diverse Management, Ecological Coordination, Taking DAO as the Way

As a Web3 ecosystem, with a dozen holding platforms and hundreds of partner enterprises, it is clear that traditional management models are difficult to implement. Therefore, X Infinity still adopts the Web3 system in core management: using DAO organizations to decide the development of the ecosystem.

The projects and businesses mentioned earlier each have their own lanes and systems, but in terms of key development and resources, unified decision-making and scheduling management are conducted through the M3 DAO and M3 HUB.

(1) M3 DAO: Decentralized "Decision-Making Brain"

As the core hub fully controlled by X Infinity, M3 DAO is the soul that connects the entire ecosystem. It is centered around a "diversified digital ecosystem of community governance" and integrates metaverse, Layer 2 public chains, and digital asset management capabilities to build an ecosystem that covers the entire chain.

With M3 DAO as the core, three main products have been derived: MarsVerse (Interstellar Colonization Metaverse), MarsChain (a secure and efficient Layer 2 solution), and MarsProtocol (a financial protocol covering investment, DeFi, and asset management). These products not only incubate high-quality projects across various tracks but also integrate global resources, impacting over 100 countries and regions.

Moreover, relying on the concept of "community builders" to create a node network, M3 DAO has gathered over 200,000 real users and loyal members, forming a "dual-driven" approach with blockchain technology, promoting a seamless connection from technology to users for its projects, gradually building a "blockchain-driven digital lifestyle circle". This not only provides foundational support for projects under X Infinity but also, with an open and collaborative ecological logic, becomes the core engine supporting its global layout.

(2) M3 Hub: The "Connector" of Resource Integration

M3 Hub is more inclined to be an "integrated service hub" within the ecosystem, providing unified resource allocation and output capacity for major projects. Its core functions include connecting external resources, such as communicating compliance matters with relevant national regulatory agencies, expanding financing channels for its projects, and providing blockchain technology training for newly joined partners.

In addition to the team’s inherent "comprehensive professional capabilities"—the marketing team excels in traffic operations, financial experts specialize in fund management, the legal team is deeply engaged in compliance construction, and technical backbones ensure system stability—the entire management system acts as an "invisible coordinating hub," ensuring that each sector within the ecosystem performs its duties while collaborating to promote an efficient and interconnected development pattern.

5. After the breakdown, let's talk about the future

After thoroughly dissecting X Infinity, we found that it resembles an exploration of new business models: constantly integrating venture capital, exchanges, traditional enterprises, games, and Web3, using blockchain and token economics to construct Web2 and Web3 as a whole. However, this path has yet to be genuinely traversed even by the various giants mentioned at the beginning of the article.

Blockchain has only developed for more than a decade now. With the half-century development of the internet, we find that some emerging things always have to go through a long process before they are accepted by users. For example, major payment systems have proven over decades that payment networks can conquer the world through incremental innovation. What X Infinity is trying to prove is: can a new system based on the combination of Web3 and Web2 reconstruct business in a more radical way?

The answer to this question may determine whether Web3 will stop at virtual finance or truly grow into the next generation of universal infrastructure. Of course, regardless of the outcome, X Infinity is worth noting – it represents the most extreme commercial imagination and the boldest institutional experiment of this era.