With the rapid development of blockchain technology, GameFi (Blockchain Game Finance) as an innovative product of the Web3 era has attracted a lot of attention. However, despite the potential of this emerging field, it also faces a series of challenges.
How to stand out in this competitive market has become a pressing issue for many projects. Puffverse, an innovative project created by the original Xiaomi team, is providing new possibilities for the future development of the GameFi industry through its unique resource integration and product design.
In the current GameFi market, low user retention rate is a significant pain point. According to DappRadar’s data, the user retention rate of blockchain games is less than 15%, far below the 40%+ of traditional mobile games. With such fragmented data performance, what are the reasons behind it?
GameFi projects often focus too much on token economy, attracting users through the ‘Play to Earn’ model. However, this short-term profit-oriented strategy often overlooks the entertainment value of the game, leading to rapid loss of players when profits decrease or market fluctuations occur.
Many chain games lack innovation, simply copying existing models, resulting in a similar user experience and lack of appeal. Complex game mechanics and economic models further increase the entry barriers for new users.
The complexity of blockchain technology poses challenges to user experience. Tedious wallet settings, complex transaction processes, and unstable network performance reduce user engagement, while the inefficient interaction between on-chain and off-chain also troubles players.
Now that the cause has been found, solving these problems requires starting from the following aspects:
Web2 traffic entry: by cooperating with traditional Internet platforms, reduce the threshold for users to enter Web3.
Strong IP content: Create attractive stories and characters to enhance user emotional connection.
Sustainable economic model: design a more sustainable economic model to balance game entertainment and economic incentives.
Puffverse, hatched by the original Xiaomi software team and combined with Alibaba’s technical genes, provides projects with the dual experience of hardware and internet giants. This resource background enables Puffverse to empower the entire chain in terms of technical development and user growth. At the same time, the project has received the lead investment from Animoca Brands and follow-up investment from Sky Mavis, with the valuation in the private placement round soaring from $30 million to $70 million within half a year. Capital expectations are highly concentrated, forming a ‘top chain game ecological alliance,’ laying a solid foundation for its rise in the chain game track.
Hardware and software integration: Leveraging Xiaomi’s hardware development experience, Puffverse can take the lead in the adaptation and optimization of gaming devices.
Traffic and user growth: Alibaba’s user growth strategy provides valuable experience for Puffverse in user acquisition and retention.
The core team covers well-known companies such as the original Xiaomi, Alibaba, etc., with industrialization capability of Web2 products and economic model design capability of Web3, as well as distributed global team layout (Nanjing/Singapore/Philippines, etc.), with both localized operation and international vision.
Puffverse customizes algorithms for rendering 3D models for the metaverse application, achieving customizable and editable elements and objects, building a scalable and flexible infrastructure that adapts to ecosystem expansion. This design not only spans software to hardware applications but also enhances user experience by lowering the user’s learning curve.
Go liverization experience: Through simple and easy-to-use game design, Puffverse reduces the participation threshold for users, allowing more users to enjoy the fun of the game without investing a lot of time. At the same time, the team benchmarks Disney’s ‘lightweight social metaverse,’ lowering the user threshold through party games, avoiding the drawbacks of traditional chain games’ heavy financial attributes;
Flexible infrastructure: Choose the Ronin chain layout to leverage the mature chain game user traffic pool. The scalable architecture allows Puffverse to quickly respond to market changes and introduce new features and gameplay.
Puffverse has carefully arranged the release ratio of TGE in the strategic round and private placement round through the design of the unlocking mechanism. The token has a rich application scenario, including NFT asset minting fuel, social behavior mining, and governance rights pledging, ensuring the balance of interests between VCs and the community.
Puffverse is building an IP ecosystem that combines virtual and reality, realizing the ecological expansion of IP through the commercialization of IP and the specific product hardware linkage in reality offline. This strategy not only expands the influence of Puffverse but also provides broad imagination space for its future development.
IP ecosystem expansion: Through online and offline collaboration, Puffverse can promote its brand and products in a wider range of fields, attracting more users.
Combining virtual and real: combining virtual IP with real products to create a brand new user experience and business model.
The success of Puffverse highlights the tremendous potential of traditional Internet giants entering the chain game field. By combining the advantages of Web2 and Web3, Puffverse provides a new development paradigm for the chain game industry, which is worth learning from other projects in the industry.
Paradigm shift: The entry of traditional Internet giants not only brings abundant resources and experience but also drives innovation and change in the blockchain gaming industry.
Combining Web2 with Web3: By combining the user experience of Web2 and the economic model of Web3, Puffverse has created a brand new game ecosystem that has attracted a large number of users.
In this era of GameFi 3.0 full of opportunities and challenges, Puffverse, as a ‘new species sample,’ demonstrates how to stand out in the fierce market competition through resource integration, technological innovation, and user experience optimization. It not only provides new ideas for solving industry pain points but also points the way for the future development of chain games. With the continuous expansion and improvement of the ecosystem, Puffverse is expected to become an important force leading the Web3 gaming revolution, creating a richer and more diverse gaming experience for global players.