The rise of consumer applications brings new opportunities to the crypto market.

Observations on Consumer Application Track Under Complete Infrastructure

In recent years, the crypto industry has focused on building new Layer-1s, scaling layers, developer tools, and other infrastructure. However, as core infrastructure matures, the market focus is shifting towards consumer-facing applications and products to demonstrate the value of blockchain to the average user.

IOSG: Observations and Thoughts on Consumer Application Track under Complete Infrastructure

In the current market context, the growth of new liquidity is slowing down. The total market value of stablecoins is only about 25% higher than the peak in 2021, and this increase mainly comes from institutional and government purchases of BTC/ETH and the expansion of stablecoin payments, rather than speculative funds.

IOSG: Observations and Reflections on Consumer Application Track under Complete Infrastructure

In the next five years, the crypto market may experience a second wave of growth driven by Web2 users. An improved policy environment will expand the potential market for crypto applications, attracting more ordinary users who focus on the value at the application layer. The market will pay more attention to projects with real revenue and product-market fit, especially consumer applications.

IOSG: Observations and Thoughts on the Consumer Application Track under Complete Infrastructure

The consumer application tracks that have achieved product-market fit include:

  • Trading / Perpetual Contracts ( such as Hyperliquid, Axiom )
  • Launchpad/Meme Coin Factory ( such as Pump.fun, BelieveApp )
  • InfoFi and prediction markets ( such as Polymarket, Kaito )

IOSG: Observations and Thoughts on Consumer Application Tracks Under Complete Infrastructure

IOSG: Observations and Thoughts on Consumer Application Track Under Complete Infrastructure

IOSG: Observations and Thoughts on Consumer Application Tracks under a Complete Infrastructure

Emerging tracks worth paying attention to include:

  • Seamless deposit/withdrawal between Web2 and Web3 + Super applications for DeFi front-end
  • An entertainment/media/social platform that optimizes user experience and creator earnings using encryption technology.

IOSG: Observations and Thoughts on Consumer Application Tracks Under Complete Infrastructure

IOSG: Observations and Thoughts on Consumer Application Track under Complete Infrastructure

IOSG: Observations and Thoughts on Consumer Application Track under Complete Infrastructure

IOSG: Observations and Thoughts on Consumer Application Track under Complete Infrastructure

The AI and gaming sectors are still in the early stages and require further improvement of the infrastructure.

IOSG: Observations and Thoughts on Consumer Application Track under Comprehensive Infrastructure

IOSG: Observations and Thoughts on Consumer Application Track Under Complete Infrastructure

Overall, the market is leaning towards a few consumer-friendly "super chains". Institutional investors should focus on consumer applications within these ecosystems and their supporting infrastructure. When evaluating consumer applications, more emphasis should be placed on their distribution capabilities, user experience, and brand value, rather than solely focusing on technological innovation.

IOSG: Observations and Thoughts on Consumer Application Track under Complete Infrastructure

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BlockchainArchaeologistvip
· 2h ago
Finally going to be used for real.
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BearMarketNoodlervip
· 3h ago
Development is the hard truth; speculation is always a bubble.
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OnchainArchaeologistvip
· 3h ago
Let's start from scratch!
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